The Commercials' It's Not What You Say… It's How You Say It, is an abrupt album of emo-core songs that try to hit every possible range of the sound.
The first two songs ("Put You Out Of Our Misery," "Six Weeks Of April") show the variety of the record. The first track is a very off tempo, scream filled, heavy song. Yet, the next song "Six Weeks of April," has a more typical pop sense with punk guitar sound and a softer, more melodic vocal. It's a good sounding song that has that universal appeal while keeping a punk flavor of a fast guitar pound.
"It Never Ends" has an acoustic beginning with harmonies to intro the stop and start structure to the rest of the song. It jumps right from softness to hardness in the verses, to an anguished screamed chorus.
The first part of It's Not What You Say… It's How You Say It doesn't have any two songs that are alike. This is good, but it doesn't give the band its own distinguishable sound. The second half has more of the jump-around, off-structured emo-core sound, yet does not have anything that makes the band, as a whole, stand out.
Tom Fraher is a Contributing Writer. Contact him at email@example.com.